Doves Farm / Organic Flour
A bold redesign for Doves Farm, contemporising the UK’s favourite organic flour brand whilst retaining
their artisanal essence and ethical values. Warm, friendly, vibrant colours are used on the everyday flours
with playful linocuts of baking recipes to inspire bakers of all levels. Richer, darker colours were chosen
for the Ancient Grains range, with linocuts depicting the specialist grains and telling a simple story
about the natural environment of organic farming. A celebration of the joy of baking.